The National Eczema Association (NEA) is a nonprofit organization based in Marin County, California. It is the go-to resource for the over 31 million Americans and their families living with eczema. NEA is the driving force for the eczema community fueled by research, knowledge, advocacy, active community involvement, philanthropic efforts and more. At the National Eczema Association, my role focused on creating and executing marketing and communications plans for programs within the organization and the below:
Marketing and communications plans for key programmatic initiatives within each program
Email program management
Project management for programmatic initiatives across the org
Strategic planning to ensure data-driven results across key programmatic KPIs
Paid social and Google ads
Program and initiative analysis and recommendations