Tinybeans acquired Red Tricycle in February 2020. Tinybeans is a private social networking app where parents can share pictures and videos of their children with family and friends in a safe environment.

At Tinybeans, I led the Partnership Marketing department as one of the senior managers. Responsibilities included, but were not limited to:

  • Lead the partnership marketing team and route creative and specific tasks to appropriate team members

  • Creative ideation

  • Media plans and agency RFPs

  • Paid partnerships

  • Campaign management post-sale

  • Client relations